Designers go to art shows to find inspiration and learn new trends. This inspirational thinking is creating next level of clothing standards. Many brands found new sources and explored different types of clothing. Let’s see what are most popular brands in 2023.

1. Nike

The brand rapidly took a huge share of the American sportswear market. When a 1988 campaign unveiled their now-legendary ‘Just Do It’ slogan, Nike captured the American spirit of perseverance and determination.

2. Levi Strauss & Co

A historic American brand that is woven into the fabric of the nation itself, Levi’s was founded by German immigrant Levi Strauss in San Francisco in 1847. Anyone can make a pair of blue jeans, but Levi Strauss & Co. made the first blue jean in 1873. And they draw upon our heritage to continually reinvent the blue jean for generation after generation.Levi’s jeans have become one of the most recognizable and widely imitated clothing in the world, capturing the imagination and loyalty of generations of diverse individuals in over 110 countries.

3. Ralph Lauren

An American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren and producing products ranging from the mid-range to the luxury segments. distributing products apparel, home, accessories, and fragrances categories. They offered amazing spring 2023 collection. Ralph Lauren stupendous 50th anniversary show in Central Park, the café society show presented at his uptown store, the swanky supper club he staged near Wall Street recently.

4. GAP

commonly known as Gap Inc. or Gap, is an American multinational clothing and accessories retailer.Gap Inc. is a leading global retailer offering clothing, accessories and personal care products for men, women and children under the Gap, Banana Republic, Old Navy, Athleta and Intermix brands. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites.

5. Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear brand. Behind this burgeoning  empire stands a singular designer which is most popular in USA and all around the world. Michael Kors Holdings Limited (KORS), which deals in fashion accessories. 

6. Tommy Hilfiger

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.Tommy Hilfiger is an American fashion, apparel, design, fragrance retail company, offering consumers low end products including men’s, women’s and children’s apparel, sportswear, denim, and a range of licensed products such as accessories, jewelry, watches, fragrances and home furnishings.

7. Calvin Klein

The company, which became famous for its designer underwear and denim lines in the 1980s, specializes in mass-market ready-to-wear clothing for all genders and age groups as well as leather products

8. American Eagle

American Eagle Outfitters® (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. We are an inclusive, optimistic, and empowering company that celebrates the individuality of our customers and associates. Our purpose is to show the world that there’s REAL power in the optimism of youth.

Old Navy

9. Under Armour

Under Armour received its first big break in 1999 when Warner Brothers used Under Armour in two of its feature films. Since then they is now way back, The following year, Under Armour became the outfitter of the news XFL football league. In 2014, sales of apparel, footwear and accessories represented 74.3%, 14% and 9.9% of net revenues, respectively. Under Armour include athletic shoes t-shirts, jackets, hoodies pants, leggings, shorts athletic bras, athletic bags, face masks and accessories such as bags, gloves, caps and protective gear. Under Armour also produces American football, basketball and soccer uniforms, among other sports.

Other notable mentions:

10. Coach

Coach New York, commonly known as Coach, is a luxury American fashion house specializing in leather handbags, luggage, and accessories, as well as ready-to-wear. Coach licenses its name and branding to Luxottica for eyewear and Paris-based Intrapartum for fragrances.  Coach has also built a strong presence in the U.S. through Coach boutiques located within select department stores and specialty retailer locations.

Other notable mentions are:

Diesel. True Religion. Armani.